Beyond the realm of greenwashing and purple marketing, increasingly more organisations are making genuine efforts to reposition their business cases to benefit all. Those who succeed establish a genuine connection with their consumers, employees and stakeholders.
At the heart of their positioning is something we call a mission-driven purpose. Simply put, a mission-drive purpose all about what you bring to the equation rather than what you hope to get out of it.
To be successful you have to integrate your mission-driven purpose in all aspects of your organisation. It will become the guiding policy for everything your organisations says or does.
In our session we will explore two questions:
- What constitutes a good mission-driven purpose?
- What steps do you need to take to integrate a mission-driven purpose?
More information about Waai can be found on our website. www.waai.nl
